How to Embrace Change

Aden mc cullan says we become so preoccupied with optimizing, enjoy in and defending the competitive advantage that made us successful to day. He also talks about the different stages of a business model. The pandemic has driven traditional publishing into the on line marketing arena as well. And i know many authors are finding s ad spend goes up. We can't make a living in the unlimited digit or model. That it's very clear. Very few people do. But yes, we need to embrace digital scarcity, resale of digital assets, as well as the possibilities of smart contracts on block chain.