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Salesforce is one of the biggest CRM platforms in the world — used by millions of teams, enterprise organizations, and global brands to manage customers, track leads, run support teams, and automate operations.
But with AI entering the picture, the way companies manage customer workflows is changing forever.
In this episode of the AI Agents Podcast, host Demetri Panici and Aytekin Tank deep-dive into Salesforce AI Agents, Agentforce, and how Jotform’s AI Agents compare in capability, pricing, and real-world use cases.
This episode includes a full walkthrough demo, conversation analysis, behind-the-scenes improvements using AI-powered support, and a look at other tools like Sunbird, Piper, and more.
If you’re a business owner, SaaS founder, operations manager, CRM admin, or anyone interested in how AI agents can transform your workflows — this episode is for you.
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⏰ TIMESTAMPS:
00:00 – Intro: AI Agents + Salesforce Overview
01:14 – Why Salesforce is HUGE for Customer Management
02:32 – Podcast Introduction (Demetri & Aytekin)
04:25 – What This Episode Covers (Salesforce AI Agents + Demo)
06:40 – Why Reviews Matter at the Start of the Episode
08:10 – Salesforce Conference Recap
09:44 – How Jotform Showcased Its Salesforce AI Agent
11:15 – What Makes Salesforce a Big AI Player
12:48 – The Rise of Agentforce (Salesforce’s AI Agent System)
15:32 – Matthew McConaughey Agentforce Ads (Funny Commentary)
17:10 – How Agentforce Works (Reasoning + Context + Actions)
19:05 – Agentforce vs Traditional Chatbots
21:40 – Why Enterprise Companies Use Salesforce AI
23:58 – Agentforce Pricing: $2 per conversation breakdown
25:44 – Comparing Jotform AI Agent Pricing (SMB Focus)
28:30 – Pay-Per-Usage Pros & Cons
29:55 – Why Small Businesses Need Affordable AI Agents
32:10 – Deep Dive: What Salesforce Actually Does
34:00 – Jotform Integration: AI + CRM Sync
36:15 – Improving AI Agents Through Real Support Conversations
38:04 – How Jotform Jumped from 25% → 75% Resolution Rate
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