Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.
They cover:
- Subject line strategies
- Design do’s and don’ts
- What makes a truly great email in 2024
This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.
Timestamps
- (00:00) - - Intro to Jay and Pierce
- (05:27) - - What Personalization Looks Like in 2024
- (10:12) - - Using “Friendly Froms” to Increase Open Rates
- (14:25) - - How the Best Emails Are Designed
- (18:07) - - How Often Should You Send Emails?
- (19:11) - - Sending a Killer First Email
- (26:06) - - Your Reader Needs Context
- (27:51) - - Use First Person for Better Call-to-Action Buttons
- (30:49) - - How to Avoid Confusing Content
- (35:37) - - Why You Need To Focus On Building Trust
- (37:16) - - Writing for Engagement
- (44:52) - - Email Branding Trends in 2024
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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