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The Thing about A/B tests — To Learn or To Ship: That is the question.

The Product Podcast

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What to Do When There Are No Definitive Results From Your Test

Annamarie: What do you typically do when there are no definitive results from your test? Annamarie: There's almost never a very clear cut case. We get a lot of analysts and other PM's to vet our decisions and push back. And I don't think that's actually the narrative given on some things that I saw in my projects. So it becomes a really lively conversation every single time, always takes longer than you think.

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