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13min chapter
The 3 Secrets To Negotiating In Life & Business [MASTERCLASS] EP 1305
The School of Greatness
From Idea to Spanx: The Early Challenges
This chapter chronicles the journey of developing the Spanx brand, detailing initial challenges in sourcing manufacturers and navigating the patent process. The speaker shares humorous anecdotes about naming the product and overcoming skepticism from industry partners. It illustrates the resourcefulness and creativity required to break into the fashion industry while successfully securing deals with major retailers.
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