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Brian Niccol: A Plan to “Get Back to Starbucks” 10/31/24

Squawk Pod

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Starbucks, Sharpies, and Shark Ninja

This chapter explores Starbucks' plan to reintroduce personal messages on cups, including the logistics of sourcing 200,000 Sharpies. The hosts then welcome the CEO of Shark Ninja to discuss their impressive earnings report and consumer behavior trends in a challenging economy.

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