The Importance of Thinking Through Implications

How is this one thing going to affect other aspects of my life? And then also, how is it going to effect it long range? Soi'll take the example with cash confidence of, let's just say we are thinking of investing in a marketing firm. What if they propose a kind of marketing that actually alienates our customers? Or what about the time that it’s going to take me to interact with these people? It's very easy to think through that.