On today’s show, our guest skipped out, so Clay and I hit record to discuss something we see a lot of business builders get wrong: marketing budgets.

You know that phrase, “you’ve got to spend money to make money”?

Well, you might have thought: "that’s not necessarily true. I get referrals for free."

But you DO have to spend money in order to predictably SCALE your business. So how can you know exactly how much to spend on marketing efforts next year?

Today, we’ll walk you through a simple formula for identifying just how much you should pay for marketing without taking on too much risk.

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