You Can't Just Put Own Brand for Everything

When we came to have adverts, when we got the moguls on board, there's an email saying, can you let us know the brands that sort of mean something to you so that they could sort of work out what was a good fit for us? And I've personally found that very challenging. You can't really just put own brand. Can you? Own brand for everything, please? Anything own brand. Just as long as the brand is affiliated to the building you're in, you feel safe. Because you feel it's traceable. But we worked out, didn't we, Ben, that me and you both put La Chryse? Which is so middle class