How to Move the Narrow in the Conversion Side

A lot of people forget that marking is very simple. Like you need people in the funnel and you need to convert them. Once a customer has converted, so they've now made a purchase of some kind, I think that's when as marketers, we kick into the retention side of the house. So really in my opinion, a well run marketing team would be divided on acquisition and retention and be rigorously focused on both sides. And hopefully, even within channels, you can certainly rotate your audiences.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app