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577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

The Foundr Podcast with Nathan Chan

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Scaling a Brand: From Seeds to Success

This chapter explores the early journey of launching a product after securing seed funding, focusing on manufacturing, marketing, and customer engagement strategies. It highlights the pivotal role of brand ambassadors and advertising in achieving growth, as well as the infrastructural investments necessary to support increased demand. The narrative emphasizes the importance of team building, market research, and strong partnerships, providing insights into the complexities of scaling a multi-million dollar brand.

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