The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Thinking through analogy and metaphor: Lessons from IDO and Formula One pit crews

Exploring new possibilities by thinking through analogy and metaphor, as illustrated by the story of IDO improving the efficiency of emergency rooms through insights from Formula One racing pit crews.

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