7min chapter

FiveThirtyEight Politics cover image

The Harris Campaign Begins

FiveThirtyEight Politics

CHAPTER

Exploring Kamala Harris's Campaign Strategy and Perceptions

Analyzing the shift in candidacy from Biden to Harris, this chapter delves into Harris's framing of her campaign with a focus on freedom and compares polling data nuances between Harris and Trump versus Biden and Trump. The discussion further explores perceptions of Harris, her liberal positions, challenges in defining herself, managing public perceptions, past immigration positions, shift towards appealing to a broader electorate, and potential for redefining herself on economic issues to reach a wider audience.

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