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The Ultimate Guide to Online Attribution with Scott DesGrosseilliers
Perpetual Traffic
I'm a Back Scub on Bottom Bump
The goal for me and for our to satisfy our customers is that they are getting more value than what they're paying us for this data because we're creating data from their data. So at the end of the day, it's always directional, really. And you're never going to know exactly what dollars are coming from where, but it's the overall marketing efficiency ratio or media efficiency ratio. That's how mature marketers really do look at things in an online world.
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