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PREPPY: The Surprising Origins of American Style

The Next Big Idea

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Jay Crew: A Successful, Profitable Brand

Maggie Bullock: Jay Crew could be a successful, profitable brand. She says the company's fluctuating fortunes reflect Americans' shifting attitudes towards dress and shopping. Avery Truffleman: If you had to pick a brand that felt like America in the Obama era, it would have been Jay Crew.

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