Episode 28: Dealing with the competition
Decoding Sales
00:00
Cloud Platforms - Is Zscaler a Competior?
By providing these buckets, you give a rubric or a framework for your prospects to evaluate the market rather than them having their own. And so it lets you be a little bit maybe more aggressive in critiquing the other competitors without seeming like you're talking bad about someone kind of behind their back. That's a great way to put it. Now, I think the next obvious question and evolution of that conversation is folks might want to actually get specific into companies within those categories.
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