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#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches

The Dave Gerhardt Show

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Balancing Edge and Professionalism in B2B Social Media

The chapter explores the delicate balance between being edgy and maintaining professionalism in B2B social media marketing. It offers insights on how to incorporate personality while staying aligned with team vision and audience preferences, emphasizing the importance of strategy and testing. The discussion also includes advice on navigating marketing challenges in a healthcare startup targeting B2B and B2C markets in Europe.

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