All my books are with the same publisher, except for my kids' books. I met Tim right before he dropped out of college, actually, 2007 at South by Southwest. And so I worked on the marketing on all of his books. He got hated by every other normal publisher, and they wouldn't carry them bookstores. So we ended up doing this thing where we gave a huge chunk of it away on BitTorrent,. which was like a piracy website.
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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