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Tyra Banks: Personal brand power

Masters of Scale

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Creating a Modeling Revolution

In this chapter, Tyra Banks recounts her journey in pitching a groundbreaking modeling competition show, drawing inspiration from American Idol. Despite facing skepticism about the modeling industry, she perseveres with the help of mentors, ultimately reshaping her personal and professional brand. The narrative emphasizes the significance of authenticity, adaptability, and personal branding in navigating the competitive world of fashion.

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