Ecommerce Playbook: Numbers, Struggles & Growth cover image

Growing Profitability ft. Dave Rekuc of Bambu Earth

Ecommerce Playbook: Numbers, Struggles & Growth

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The Importance of Lean Op-Ex for Marketing Success

This chapter focuses on the significance of having a lean operating expense (op-ex) as a percentage of revenue to gain a competitive edge, drive down marketing costs, and acquire more customers. It also explores how being intentionally lean shapes the profit and loss statement and helps achieve a higher bottom line.

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