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2min chapter
81: Kyle Poyar - Rethinking pipeline responsibility and MQLs
PRODUCTEA with Leah, Growth & Senior Leadership
Understanding ICPs and their Communication Channels
This chapter highlights the significance of understanding Ideal Customer Profiles (ICPs) and the communication channels preferred by target audiences. The speakers explore the effectiveness of platforms like WhatsApp and Facebook in outreach strategies, emphasizing the need for businesses to tailor their approaches based on audience engagement.
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