Heading to ServiceNow Knowledge? Don’t just show up—show up with a strategy. In this episode of Insights for IT Negotiations, UpperEdge’s ServiceNow expert, Adam Mansfield, shares critical guidance for IT leaders on how to extract real value from the event.

Whether you're planning to evaluate Now Assist, expand into Pro Plus, or simply optimize your existing ServiceNow footprint, this episode delivers actionable advice on how to:

Navigate the AI and CRM buzz to your benefit
Build internal alignment ahead of the conference
Create negotiation leverage before you land in Vegas
Set expectations with your account reps and implementation partners
Leave Knowledge with tangible next steps—not just a stack of swag

If you're responsible for driving value and results from your IT investments, this is your playbook for turning Knowledge into a competitive edge.

Resources:

Reach out to Adam on LinkedIn

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About the Show:
Welcome to Insights for IT Negotiations, a podcast by UpperEdge, a leading IT sourcing, negotiation, and project execution advisory firm. Join John Belden, UpperEdge’s Chief Research and Strategy Officer, and Kylie Chisholm, UpperEdge’s Marketing Manager, every other week as they share valuable insights to help you maximize the value of your key IT relationships.

For more innovative IT sourcing and risk mitigation insights, subscribe to the UpperEdge newsletter and follow UpperEdge on LinkedIn and Twitter.

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