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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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How to Grow Your Pipeline

The first thing is just to develop some kind of tracking system, right? So that could be a spreadsheet of some kind. You could use a CRM like HubSpot to be able to track this pipeline in some way. And the pipeline is going to be made up of a pipeline of leads, which are contacts or businesses or accounts that you're trying to convert into an opportunity. An opportunity being someone that has expressed interest, you're meeting with them and asking them questions.

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