Coinbase Q3 earnings breakdown + Startup Checklist: Crafting a brand & knowing your market | E1323
This Week in Startups
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The Importance of Branding and Compliance in Business
This chapter explores the crucial role branding plays in market defensibility and highlights the importance of SOC 2 compliance for attracting major clients. It also introduces Vanta, a software solution for achieving compliance, and discusses a notable branding challenge faced by Jeff Bezos with the name 'Cadabra.'
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