Heather Lefevre has done a lot for strategy people. With The Strategist Survey, she helped strategists understand their salaries. With her book "Brain Surfing", she takes strategists around the world with her to meet and experience other strategy minds. But she's also done a lot for herself by applying her strategy sensibilities to her own life.
We discuss:
- Writing a brief to find love
- Divorce and decision-making
- The Strategist Survey and strategist salaries
- Brief and brand as algorithm for decision-making
- Doing karaoke to gain confidence as a presenter
- Sensitivity
- Meaningful living
- Linking and ranking cultures
- Performance evaluations and feedback WTF?
- Reflecting and listening to yourself
You can find Heather at http://www.twitter.com/hklefevre
For more strategy talk:
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3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
