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739: Greater Happiness and Success through the Principles of Influence with Brian Ahearn

How to Be Awesome at Your Job

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How to Use the Contrast Principle to Be All the More Convenient

The contrast principle tells us that two things can appear more different depending on how they're presented. Wt, i don't think we talked much in our previous conversations about how to use the the contrast principle to be all the more persuasive. Can you speak to that, ser so far? Thank you.

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