The Five House Rule in Direct Sales

The five house rule in the direct sales industry is, wherever you have a customer, that customer either knows or is known by the person who lives on either side of them. Hardly anybody in any other business does it. Multi media, more than one media, i don't care what the media is. If you use an email, your not multi media, multi step and a system designed to prepare the prospect. But segmentation is extremely important. It's very duable. It's just nobody does it.