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Building a Sweet Brand: Strategies and Insights
This chapter focuses on the significance of branding and packaging for a new candy brand, particularly through the lens of Japanese culture and the use of engaging mascots. It also discusses the challenges and strategies in hiring, adapting to social media trends, and the delicate balance between reinvesting profits and securing personal financial safety. With a blend of personal anecdotes and market insights, the conversation provides a comprehensive overview of navigating the competitive landscape of the candy industry.