In this episode of Unguarded, we sit down with Kristy Gale, a trailblazer in sports technology law and a leading authority on athlete data rights. As the CEO of HONOR Data Rights Management and President of Sports Data Strategies, Kristy has dedicated her career to helping athletes, entertainers, and consumers navigate the rapidly evolving landscape of biometric data protection.

With the rise of wearable tech, AI, and performance tracking, athletes are generating more data than ever—but who really owns it? And how can they protect, control, and even monetize it? Kristy unpacks the evolution of athlete data usage, the business behind biometric analytics, and the legal and ethical challenges that come with it. She dives into how teams, brands, and organizations are leveraging player data, the risks of commoditization, and what every athlete should know to safeguard their rights.

As data becomes a powerful currency in the sports world, understanding your rights is no longer optional—it’s essential. Tune in for a game-changing conversation with host Jori Davis on the future of athlete data, the new athlete model, and what you can do today to take control of your digital footprint.

Produced and edited by ⁠Víctor Revenga⁠.

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