The CEO’s Guide to Marketing  cover image

The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.

The CEO’s Guide to Marketing 

00:00

Super Bowl Brief: Make People Ask 'What the Fuck Is Tubi?'

Nicole recounts the bold Super Bowl brief to provoke curiosity, leaning into Tubi's long-tail content and niche audiences.

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