"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

Dan Ni of TLDR on Curating the Paper of Record for Tech

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

Expanding Categories, Building Communities, and Growing Newsletters

The chapter delves into the challenges of potentially expanding their current 10 categories to 100, limitations posed by their focus on B2B SaaS companies, and interest in creating highly specialized content. It also explores the differences between running a community and their current media business, strategies for growing newsletters through various channels, minimizing churn rates, and developing a go-to-market strategy for newsletter operations with a focus on working with startups and larger clients like Google Cloud and AWS.

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