It is quite similar to that episode we had when we discussed what we looked for in compney's boat. Really, i want to see growing top loin, bottom loin, strong balance, sheaves, low depth, an good growth prospects. And that's whar you have the likes of johnson, johnson, micre saft, texas, instruments,. dig out al los all those things in abundance. That's typically whati want. It's also a brand stickiness here. I think apple has something around it, for instance, that that samsung doesn't have, when you think about iphons here. For me, roiled the shell,