15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
Ecommerce Playbook: Numbers, Struggles & Growth
The Question Is Where Am I in Their Mind?
The customer's experience when they first experienced your brand relative to when they purchase is much longer than any attribution window that we would assign to it, right? It's not seven day click 28 They click it's like nine months 12 months ago I heard about you. We are he calls it surround marketing, you know And you've got some of your overall budget dedicated to building this surround sound that over the course of a year two years becomes very loud RightAnd so the the question is where are you when they are in market like relative to their mind share and so I especially in a service business.
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