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486 - Turning the Wholesale Bourbon Marketplace Online with Rob Arnold of Barrel Hub

Bourbon Pursuit

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Crafting a Unique Bourbon Brand

This chapter explores the branding and marketing strategies of a bouron brand, detailing its evolution from a small distillery to large-scale production alongside a partnership with Pernod Ricard. The speakers discuss the challenges of blending whiskey to appeal to diverse consumer tastes while reflecting on their journey through the whiskey industry, including the impact of COVID-19 and their passion for writing about whiskey production.

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