Episode 251: Retail Branding with Todd Maute
UI Breakfast: UI/UX Design and Product Strategy
Retail Branding
Retail brands sell more of their like, let's say high value house brand more than Coke because of better price. But when you get into categories like cookies and carbonated soft drinks,. the brands tend to dominate, right? Because they have very large advertising budgets. The industry has always pretty much been led from a product standpoint by the consumer package goods companies.
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