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What Kind of Professionalism Do We Need?
When i came in, we had an amazing creative team. Some of the first folks that's got hired were creatives and story tellers. We didn't have any fund raiser. So when I started to come in, it was kind of looking at a what are the deltas now between our strength and the opportunities were missing? And so that meant our organizational structure and the people that we hired needed to really embody that, that mission in the vision.