The Nudging Oligarchy and Pride, the Seven Deadly Sins

Humans have a hard time knowing whether or not they've done a good job. We trivialize honor through our constant celebration of mere engagement as some sort of actual achievement, writes Julian Zelizer. The personalization of shame is a merciless goal of the nudging oligarchy because we will pay any price to fix ourselves, he says. Like honor and shame, our children are their primary gats.