Sales Acceleration Formula 2.0
The SaaS Revolution Show
00:00
Do You Have a Demand Generation Strategy?
i know we had a really great conversation back in key one of last year, and the timing wasn't right. The way i define it is, the customer can extract value from your product before they buy. We've been doing argue wee ben doing this with free trials in a lot of p l g situations. I think that sass was applicable to almost all soft ware sectors, and p l g certainly is not a. For p l g to work, there needs to be sort of, like a low time and effort to retain a re value use case.
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