The product market fit problem you are having? I always used to try and describe it as a new kind of censer, like theres. You know, you have your censers that tell you, that tell you how far away things are. But i don't think it. just didn't, yes, we we didn't. And there were other things, right? So in addition to having to develop metrics that were metrics that we could use to talk about the performance of this, we also had to develop integration strategies where we could go in and say, look, these or the different gration paths. Was just just an enormous amount of work, like that was thouwsad