Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
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The Power of Content Marketing
The dream, so to speak, of every company is to be the category leader, thought leader. Noti, i think in terms of war. What does thi steam do? This term, works with product product marketing. So there is a very close collaboration with the product team, the product marketing team and what the thotleader ship team generates. And er, we build out that a blog as if, now it's a blog format, but i'm sure it's going to evolve into vidios and other things over this year. But right now it're a blog.
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