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Chipotle: Steve Ells (2017)
How I Built This with Guy Raz
Do You Have Recipes Written Down?
There's nothing written down. I just made stuff either. The the menu was developed the day before i opened, yes. And it just didn't occur to me to write down recipes because i wanted people to taste the food and really understand the techniques of cooking. We were completely unprepared for what happened. A line out the door that did not stop. Just mobbed, mobbed....
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