
198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave Gerhardt
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How Do You Balance the Short Term With the Long Term?
Short term efforts seem to drive poor quality leads, while your long term efforts drive much better leads. So how do you balance the short term with the long term if you know that the long term strategies work better than the short term? I mean, at overti like that snaro. Sounds like your you're actively bringing in, you're actively doing things that are not worth it. And so i would say, like, i'm just more of a, i would say some who owns that decision, likeyou.
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