The Evolution of College Football and Media Dynamics

This chapter examines the significant challenges faced by the Pac-12 conference in college football amidst economic shifts and the rise of streaming services. It discusses the implications of name, image, and likeness rights for players, along with the changing landscape of sports broadcasting and the diminishing power of traditional networks. The conversation highlights the impact of digital platforms on recruitment and the consolidation of larger conferences for enhanced media visibility and financial benefits.