E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
The Power of Mixed Media Modeling
Mixed media modeling, North Beam just released a mixed meeting modeling tool. There's an open source product from Facebook called Robin where you feed it data and it runs it against like lots of MMMs to see which one produces the best. At any significant scale, MMM becomes really powerful. The other thing that I've had some like CMOs that I know from like multi-billion dollar brands, they really pay attention to household penetration in certain GOs.
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