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E076: Ecommerce Comeback

OPERATORS

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Augmented Reality and E-commerce Evolution

This chapter explores the rise of augmented reality glasses and their integration into daily technology use, particularly comparing models like Ray-Ban and Snapchat. It also addresses the shifting landscape of e-commerce, discussing how businesses can meet evolving consumer needs amidst economic changes, emphasizing creative marketing strategies over traditional discounts. Finally, the chapter highlights the importance of understanding customer demand and the impact of generational differences in technology adoption.

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