How to Stay Ahead of the Competition

We've seen tons of copycats emerged in the US internationally. I used to have a really visceral negative reaction to it, right? Because you feel like somebody's stealing your ideas and your blood, sweat and tears. But we're now right 13 years in, right, we launched in 2010. And we've found that a lot of those copycats are no longer in business. We think some of the reason might be because of just how big this market is. It was one of the reasons we were so excited to build a business in it.

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