Unthinkable with Jay Acunzo cover image

Going Bananas

Unthinkable with Jay Acunzo

CHAPTER

The Biggest Promotion Ever

Every single night we do four new promotions we've never done in front of a live crowd. If i said every night, yu yo would think i'm lying. The biggest one, the biggest example, was the first ever half time show in a baseball game. And so i had this vision of surprising everybody and saint patrick's day game that we had this past march, and i got the savanna pipe and drum band. Gentlemen, all playd the bagpipes. So they slowly walked out, and instead of facing the crowd, they faced themselves. That's real innovatio. We will do more, because i know there's a way to make it work.

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