424: How Regular People Are Making 6 Figures on YouTube (Without Going Viral)
The Think Media Podcast
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Elevating Offerings with the 'SEXY' Formula
This chapter delves into the 'SEXY' formula—Speed, Execution, Exposure, and Intimacy—as a strategy for attracting higher investment from clients. It emphasizes the importance of meeting customer desires for quick results, effective support, visibility, and personal connection to boost business offerings and sales.
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