On this episode of DTC pod, Peter joins Blaine to share lessons from building Floof, as well as some tricks and growth levers from his time in the manufacturing & design business.
We cover:
- Prioritizing branding before product development.
- Conducting focus groups and analyzing consumer data.
- Exploring opportunities to partner with platforms like Kindred.
- Identifying a gap in the market for accessible high-end pillows.
- Utilizing out-of-the-box methods to grab attention and optimize marketing channels.
- Designing for packaging, customer support, and unboxing
- Staying focused on brand goals and not being swayed by short-term profits.
Timestamps:
04:48 Opportunity in the pillow market.
08:03 Journey of brand building.
11:41 Targeted direct channels, consider scaling.
14:50 Unique pillow personalization experience.
19:55 Using real models for pillow showcase.
21:30 Healthy profit margins.
25:11 Streamlined purchasing with design guidance.
27:56 Empower consumers as designers.
32:05 Discounts from designers and trade shows.
35:17 Communicate brand value, aggressive growth.
39:39 Kindred: platform for apartment swapping.
41:37 Focus on social proof, partnerships.
Shownotes powered by Castmagic
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Check out our guide to all the best brands here.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Peter Sivas - Founder of Floof
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Castmagic
