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Is Orange Juice Better Than Coca-Cola?
I was told when I was young that orange juice and apple juice and all these juices was healthy. Drink it like you would drink Coca-Cola. That is the answer for a lot of environmental issues, isn't it? If we make the alternative, cheaper, faster, easier, more accessible, people will naturally choose it. You let market forces leave. Most of us are selfish. We don't like being told what to do. Whereas if we sort of think we made the choice because it's the easiest choice, then there is no choice. And I think that is the way that we have to do it.